OBJECTIVE: Development of  key visual for the "First Big Bosch Summit 2016", which will be universal and easily adaptable for different formats of printed products.
SOLUTION: The concept of the event —  gather men in the right place, at the right time with the right tool in their hands, in order to show what it means to have fun like a man.
In the preparation of key visual, we realized that it must be courageously, perhaps a little brutally, but at the same time — it was necessary to combine the nature of dealers in white collars with workers who directly use the tool. Exactly at the intersection of these two shapes the concept emerged, that was later used on advertising products.
 RESULT: In the key visual proposed by us there were 3 images, and all of them were realized.