Design development


OBJECTIVE: Develop design and offer variants, produce a presentation booklet for the IT start-up in the agricultural sector.
IMPLEMENTATION: The booklet is distinguished by the selection of colors — a black and white photo on the cover is intersected by a bright figure, which in the production process became even brighter due to selective varnish. In the realization of the task, a rather bold method was used for the agrarian sphere — the statistical data are not presented by ordinary tables, but by vivid infographics! The colors of the interior design echo the cover —the shades of turquoise and green. Thus, harmony was achieved between aesthetic and informative content.
RESULT: The color solution and post-print processing made the booklet many times brighter and more expressive comparatively competitors, attracted attention and created the necessary effect for company's acquaintance with potential customers.